Advisor to founders. Product builder.

Shreyas Doshi

Cohort 1

January 2024

Oct 2022

Jan 2023

December 2022

December 2023

After Octo, this will be the next cohort of the course. The one after this will be in December 2023.

October 2023

Feb 2023

March 2023

May 2023

July 2023

April 2024

May 2024

August 2024

June 2024

July 2024

September 2024

October 2024

November 2024

December 2024

January 2025

March 2025

April 2025

May 2025

November 2025

August 2025

July 2025

Product Sense 2025

September 2025

December 2025

Alumni Interest

March 2026

February 2026

January 2026

May 2026

April 2026

September 2026

July 2026

June 2026

In this&nbsp;1 hour 15 minute video, you will learn 18 non-obvious truths that will help you operate much better as a product leader. This&nbsp;private presentation and Q&amp;A&nbsp;is for current &amp; aspiring product leaders, and product executives. Note:<ul><li>The material in this resource is&nbsp;entirely unrelated to the Product Sense &amp; Strategy material Shreyas teaches in class</li><li>These resources give prospective students a&nbsp;preview of what it's like to learn with Shreyas</li><li>The&nbsp;actual content of the Product Sense course&nbsp;is not available anywhere, in any of Shreyas' public content</li></ul>

Product Leadership Lessons: Hard Truths That Took Me 15+ Years To Learn - Private Recording

Get this 15 minute unlisted video in which Shreyas talks about a structured way of thinking about developing your product skills to make more successful products and build a rewarding career that gives you the optionality you want. Note:<ul><li>The material in this resource is&nbsp;entirely unrelated to the Product Sense &amp; Strategy material Shreyas teaches in class</li><li>These resources give prospective students a&nbsp;preview of what it's like to learn with Shreyas</li><li>The&nbsp;actual content of the Product Sense course is not available anywhere, in any of Shreyas' public content</li></ul>

The Career Skills Framework for Ambitious Product Managers & Product Leaders

You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

Stripe

Google

Anthropic

Riverside.FM

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.Whether you’re a Founder, CxO, Senior Leader, PM, Engineer, Designer, Data Scientist, Marketer, you can significantly improve your Product Sense by understanding and practicing the correct ideas of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill, and thousands of talented &amp; accomplished product people have leveled up greatly on this skill by taking this course (check out student reviews)</a>Students love this course because it is:<ul><li>Practical. No theory, no fluff</li><li>In-depth. Detailed material you can apply to your day-to-day work</li><li>Novel. Different from the product content you already know</li></ul>In the AI age, Product Sense matters more than ever. Learn it. Sharpen it. Apply it &amp; win.~Are you self-funding the course?For a limited time, you can enroll for June with a $1000 discount. (our largest ever discount)Use discount code: LIMITEDTIME1000 or <a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/shreyas-doshi/product-sense/june-2026/join?promoCode=LIMITEDTIME1000">just use this link</a>.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

This course is NOT FOR everyone

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Course content:How to craft your product career pathHow to systematically grow your competenceHow to shortlist companies (and pick the right ones)How to get hired - Part 1How to get hired - Part 2How to choose the right offer (for you)How to get recognition in your companyReview and reflectionBonus: How to handle the tech jobs downturnPlus: 2 in-depth Q&amp;A sessions(all Zoom sessions are live, taught by Shreyas) With:- Frameworks to help you make more correct career decisions (Company Tiers, Title–Money–Scope, Tablestakes–Ego–Joy, PM skills at each level up to CPO, Competence framework, High stakes product interview strategy, ...) - Templates for being intentional about your career (3-year Lighthouse Goal, Managing up, Planning for promotions, Exec communications, ...) - Detailed scripts for tricky career conversations - Case studies from Shreyas, world-class PM leaders, and PM executive recruiters - Crowdsourced private databases of Tier 1 / 2 companies, Interview tips &amp; tactics for senior product people, Hiring lists - "My Plan" doc which you will fill out throughout the weekend, leaving you with concrete next steps to take for taking your career to the next level More than 1800 senior PMs and product leaders worldwide have taken this course over the past 12 months (including some product-focused GMs, eng leaders &amp; design leaders, who have also found the course very applicable to their career). The community is truly special and everyone is on the course Slack so you can connect with like-minded folks if you'd like. Example companies: Google, Meta, Amazon, Microsoft, Stripe, Square, Airbnb, Walmart, GE, Adobe, Dell, Nike, Uber, Wayfair, Splunk, Doordash, LinkedIn, Grammarly, Yelp, Gojek, VMWare, Flipkart, Freshworks, Shopify, Atlassian, Docusign, and 100+ startups &amp; larger companies all over the world. Titles of students range from Senior/Group/Principal PM to Director / VP / SVP / CPO.

Craft a product career that combines joy, growth, and success. On your terms.

Course modules

12 pm - 4 pm US Eastern Time4 pm - 8 pm GMT9:30 pm - 1:30 am India Time There will be 60-75 minutes of live Q&amp;A with Shreyas after this slot. Recording will be available in your Maven account (usually within 24 hours), in case you need to drop off earlier.

Saturday, March 22

12 pm-4 pm US Eastern Time4 pm-8 pm GMT9:30 pm-1:30 am India Time This will be followed by 60-75 minutes of live Q&amp;A, which will also be recorded. The Q&amp;As on both days are very in-depth. Many students say that they feel like they are getting 1:1 coaching from Shreyas

Sunday, March 23

You will spend 10 hours live with Shreyas, plus Q&amp;A with him. The course is fast-paced, with decades of learning &amp; actionable tactics compressed over one weekend. Recordings for all modules will also be made available for you to watch anytime afterwards.

Optimized for busy PM schedules. Templates you can use now & in the future.

Your wonderful community of peers is one of the great bonuses of this course. You can interact, connect, learn with them in a psychologically safe, positive sum environment.

Optional community events. Plus a vibrant Slack group with your cohort.

Course schedule

Ambitious Senior PM - GPM - Director - VP level product managers and product leaders at startups and large technology product companies

Whether you are planning on staying &amp; growing at your current company for the next 3+ years or are thinking of changing companies

This course is not for aspiring PMs &amp; early-career PMs. Its focus is also not on the detailed steps of how to build every single PM skill

Who is this course for

What you will get out of this course

We will review tactics for improving your chances of getting hired, what managers want you to know about getting recognized &amp; promoted, how to find the right company &amp; role based on your skills &amp; ambitions, and debunk costly myths about career management.

How to get the career outcomes you want

For ambitious &amp; talented people, their decision of what companies to interview with and join is almost always the most pivotal career decision they can make. We will cover frameworks for evaluating companies that are personalized to what matters most to you in your life &amp; career.

How to find the right next company, based on what matters to you

We will discuss common situations that talented PMs run into:<ul><li>Should I join a large tech company or should I join a startup as VP Product?</li><li>Should I pursue a senior IC path or a PM Manager path?</li><li>Should I switch from B2B to consumer or vice versa? </li><li>and many other real situations...</li></ul>

How to make the hard trade-offs between Title, Money, and Scope

We will review<ul><li>How to tell if layoffs might be coming</li><li>How to decide what your game-plan should be, based on risk of layoffs &amp; alignment with your company</li><li>How to find companies that are still doing very well in this downturn</li><li>How to get hired in a competitive market</li><li>Bonus resources</li></ul>

How to handle the current jobs downturn

Even if you are not planning on making any major (or minor) career changes in 2024 &amp; 2025, the ideas, frameworks, and templates in this course will help you become a more effective career coach for PMs in your org and for PMs who are thinking of joining your team.

How to mentor & coach other PMs on their career decisions

This is an intensive weekend-only course for folks with busy calendars during the weekdays. The sessions will be recorded if you want to re-watch them. You will get access to multiple PM career management templates, which you can use for the months &amp; years after the course ends.

Tailor-made and optimized for busy senior PMs and PM leaders

You will hear a lot from Shreyas in this course, but you will also get insights from:<ul><li>Top PMs &amp; leaders worldwide who chose different career paths: Senior IC, PM leadership, Founder, Executive, CEO</li><li>Top US PM executive recruiters</li><li>PM leadership talent partners at top US VC firms</li></ul>

Learn from multiple voices

Sample of companies in recent cohorts: Google, Meta, Stripe, Amazon, Square, HashiCorp, Freshworks, Airbnb, PayPal, Slack, Walmart, Atlassian, Microsoft, Flipkart, Salesforce, Shopify, Gojek, Nike, Uber, Wish, Reddit, Adobe, GE, Plaid, Workday, VMWare, LinkedIn, Yelp, Grammarly

You will be in great company

Frameworks, Tactics, Templates I have been sharing in my 1:1 career coaching over the past 10 years, so you can build a great product career

Correct ideas that have helped >1000 of Shreyas' students craft compelling product strategy at software startups & mid-sized/large companies

Advised 50+ founders & execs on strategy

Kalshi

InVideo

Benefit from Shreyas' extensive experience clarifying winning product strategies

What is the main point of product strategy?It is to win.You can choose your definition of winning—revenue growth, revenue protection, market leadership, company valuation, or some other metric—but the fact is that good product strategies are extremely rare.What is a good product strategy?A good product strategy is a clear articulation of 'how' you will win, in practice, in the real world, in the face of real competition and constraints.A good product strategy needs to be well communicated, well understood, and actually possible to be put in day-to-day practice on your team. (consider how nearly every product strategy you've encountered will almost certainly fail this obvious test)Being able to do this is rare and it requires specific skills. In my experience, 9 out of 10 CPOs and founders have severe difficulties with conceiving and clarifying product strategy in practice.In this intensive accelerator, exclusively offered to founders and executives, you will build the actual skills behind conceiving and clarifying winning product strategies.There are no theoretical frameworks, no inspiring stories, no fluff. This weekend is entirely about making your product win in practice.

Formulate a compelling strategy, align your team on it, make your product win

What makes users buy your product, what gets in the way, what nudges work

Understand how to do Positioning (the flavor of Positioning here is internal)

Understand how to do correct Segmentation for your product

Understand how to identify the correct Differentiation for your product

Understand how to put it all together in a cohesive Product Strategy document

Understand how to craft a real, compelling Vision. Deepen understanding via Q&As

If this does not apply to you, you can take a look at my Product Sense course instead of this Product Strategy accelerator.

You must be a founder or a senior leader who's responsible for product success

This course is not for the faint of heart. We will cover unique ideas you won't find anywhere and these ideas require a genuine will to win.

You must be truly motivated to make your products win

We do not enroll folks who have been meaningfully involved in content creation, selling courses, teaching, coaching and similar activities.

You must be 100% focused on the success of your software tech products

World-class founders who want to clarify their strategy to accelerate growth rate, sharpen team focus, raise their next series B/C/D+ round.

Executives &amp; senior leaders at startups or larger companies who are responsible for product strategy for early/growth/mature products.

This is not for you if you aren't a founder or senior leader. It is also not for pre-seed founders or founders looking for their next idea.

Riverside.fm

Advanced Product Taste in 6 hours: Practical, Hands-on, Advanced, No nonsense.

In the AI age, building everything is getting dramatically faster. Product activities that used to take weeks now take minutes.The product builders (Founders, CEOs, PMs, Engineers, Designers, Data Scientists, Researchers, Marketers, etc.) who can correctly evaluate what to build, what is and isn't good enough, and explain why, will thrive.Everyone else will spend a lot of time shipping the wrong things very quickly.Most thought leadership tells you taste is an inscrutable, mystical quality.You’re either born with it or you aren’t.This is wrong.Taste is a skill, and it can be developed through deliberate practice, training “the LLM inside of you”, and learning the right ideas on what makes products click.This 6-hour advanced course trains your taste on the actual mechanics that world-class product builders use every day: how to read what your users want, what gets in their way, how to evaluate whether your work is good enough, and how to clearly articulate the why behind your taste.What makes this course different:<ul><li>It is extremely practical and applicable to real product work today</li><li>You’ll learn through dozens of examples</li><li>It covers advanced ideas, not the basic stuff you already know</li></ul>

A focused 6-hour deep-dive into the single skill that separates winning product builders in the AI age.

What taste actually is

The components of taste, broken down into things you can practice

How to truly understand your customers

Build taste deliberately, and exercise it on real teams

Folks who are meaningfully involved in content creation, teaching, or other side hustles should not enroll. We seek 110% product focus.

This is the most advanced product taste course out there, suited for founders and advanced-career folks in PM, Design, Eng, Data, Mktg, etc.

This IS NOT a beginner or intermediate course

If yes, the day will likely be transformative. This course is NOT for folks who like to outsource their thinking and just follow directions.

It IS FOR YOU if you like to think for yourself

Busy product builders (PMs, Designers, Engineers, Data Scientists, Researchers, Marketers) who are excited to go deep on taste and apply it.

Senior product leaders &amp; founders who want to improve how they evaluate &amp; give feedback on work and can only spend one focused day for this.

People whose schedules can't accommodate a multi-day course but who want the depth, rigor, and live practice that defines Shreyas' teaching.

Learn directly from Shreyas Doshi

Shreyas Doshi

Courses

World-class Product Sense in Practice

Managing your PM Career in 2025 and beyond

World-class Product Strategy for Founders & Executives

Workshops

Advanced Product Taste

Resources

Product Leadership Lessons: Hard Truths That Took Me 15+ Years To Learn - Private Recording

The Career Skills Framework for Ambitious Product Managers & Product Leaders