Ajit Ghuman

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Cohort 2024 Q1

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SaaStr

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Aug 29-30

April2024

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August 8th

October 2024

Cohort 1

Jan2025

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Feb 2025

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We've&nbsp;summarized the knowledge and&nbsp;experience&nbsp;of our Team and our Customers, to create a&nbsp;Pricing handbook. Written with SMB and Mid-Market businesses in mind, it&nbsp;simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers. You can learn about our proprietary&nbsp;&nbsp;5-step framework for transforming software pricing from seed stage to post-IPO.We included&nbsp;practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.

Download our Pricing handbook:

Bi-Weekly on Wednesdays Noon PT (1hr length) This is a mini, condensed and free version of our Art of Monetization course, meant specifically for early stage founders/execs to sharpen their pricing in a group setting. <ol><li>Learn a simple 5-step process for pricing strategy creation</li><li>Brainstorm and get feedback from your peers</li><li>Walk away with feedback and a new mental model for</li></ol> What students say,10/10 "Fantastic course, terrific instructors!"10/10 "Great course loaded with tactical tools to put into practice. A+!"9/10 "Framework is immediately applicable"

Mini-Cohort Free Founder Pricing Workshop

As of March 2023, Price To Scale is the #1 search result on Google search for "saas pricing book". The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization:1. Packaging:&nbsp;What will be your product 'offers’/’packages'?2. Pricing Metric:&nbsp;Which metric or set of metrics will drive your core pricing model?3. Pricing Structure:&nbsp;How will you structure your pricing model?4. Price Point:&nbsp;What specific price point will you charge?

Price To Scale: Practical Pricing For Your High Growth SaaS Startup

Selecting pricing metrics / price drivers for your SaaS product is non trivial. There is a lot of dogma in the ecosystem about usage based pricing and user based pricing. In this deck we cover the 7 key factors that will help you weighs the pros and cons of between selecting from a set of candidate metrics.

7 Key Aspects To Pricing Metric Selection

Product managers who drive strategy, development, and launch of products.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Frameworks, Core Principles, Top Case Studies for SaaS Pricing, learnt and refined over our 28+ years of experience in SaaS Monetization.

ex-Twilio, Pricing Leader

ex-Twilio pricing leader. Author of Price To Scale. 

ex-Zoom, Squarespace, Pricing Leader

Jan Pasternak

Ex-Zoom, Squarespace, Linkedin Pricing Guru. Expert in pricing research methods

The Art of SaaS, AI and Agentic Pricing

Head of Engineering

Revenue Operations Manager

Senior Director, Pricing and Packaging

Product Leader

Pricing Manager

Pricing and Packaging Principal

Head of New Bets

AIML architect

If you are:A Product Manager, Product Marketer, Marketing Lead, Pricing Lead, or Founder who wants to hone up your skills in SaaS Pricing &amp; Packaging.Let us show you where to start by learning how to:Get organized:- Organize a pricing project via 5-step framework that works- Avoid common Pricing mistakesDesign Pricing and Packaging:- Package new product or features in context of your market segments- Understand customer willingness to pay (WTP) and price sensitivity- Select a well aligned pricing metric that helps both your company and your customers win- Decide between subscription-based, usage-based, tiered pricing, freemium models, etc. Execute and operationalize:- Run qualitative and quant research (Van Westendorp, Conjoint and more)- How to think about discounting and pricing operationalizationOur Case Studies include examples from:Zoom, DocuSign, Nosto, Citrix, Yousign, Amazon Connect, Genesys. And multiple cases from smaller, series C to post-IPO companies. We continue adding more.We've led pricing &amp; monetization teams at Zoom, Twilio, Narvar, Linkedin, Citrix, DocuSign, Squarespace and Microsoft. We've distilled these experiences to share with you.

Is pricing your blind spot? Let us show you where to start.

Confidence in pricing decisions

Become adept in the common pricing and packaging approaches and strategies.

Develop strategic discounting structures and set up Pricing Deal Desk

Learn how to establish Data-Driven Pricing

Lead cross-functional pricing & monetization teams

Product, Product Marketing Managers who'd like to drive pricing change in a SaaS company

Executives and Founders who consider adding Pricing to their org and want to understand the value of the role and its responsibilities.

Revenue Operations and Deal Desk Managers seeking deeper understanding of the practical side of pricing and discounting.

Learn directly from Ajit Ghuman

Ajit Ghuman

Courses

The Art of SaaS, AI and Agentic Pricing

Lightning Lessons

Monetizing AI: Economics & Pricing of GenAI Development

Optimize Your Pricing In The Face of Churn & Inflation

Debunking Usage Based Pricing

Resources

7 Key Aspects To Pricing Metric Selection

Download our Pricing handbook:

Mini-Cohort Free Founder Pricing Workshop

Price To Scale: Practical Pricing For Your High Growth SaaS Startup