David Lerech

Cohort 1

Cohort 2

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Content creators producing digital media and building audiences.

The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.

AI Consultant: Major Studios, Streamers

20+ year media executive, now advises studios, streamers, production companies

AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit

Producer

Video Editor-Producer

Owner, Executive Producer, Producer, Show Runner, Director, Writer

Director/Producer

Netflix

Warner Bros. Discovery

Amazon MGM Studios

Paramount+

NBCUniversal

<p>AI-generated content is already airing on Netflix, WBD and Amazon Prime. Professional campaigns from Coca-Cola and BMW are using AI video. Major media companies are hiring AI teams. This isn't coming — it's here. And almost nobody in the industry knows how to do it at a professional standard.</p><p>The gap between "impressive on social media" and "production-ready" is where careers are being made right now. Professionals who understand quality benchmarks, rights frameworks, and studio-grade workflows are the most hireable people in the industry. That combination barely exists yet.</p><p>This 4-week, hands-on course teaches you the professional frameworks and critical knowledge that separate hireable AI-skilled professionals from everyone else. Led by one of the entertainment industry's leading AI advisors — who works with senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery, and dozens of major studios — you'll learn the same approaches he applies when advising these organizations.</p><p>No prior AI experience required. You'll leave with professional-grade portfolio pieces, a practical rights assessment framework, and the most in-demand skillset in the creative industries today.</p>

Professional AI skills that advance careers and get you hired in entertainment

Produce professional-grade AI content

Use AI as a creative partner for research, development, production

Work confidently with AI tools in use at major studios and production companies

Identify the differences between "cool-looking AI" and what is production ready

Position yourself as an AI-professional, one of the most hireable profiles now

You'll need access to advanced AI models for hands-on exercises. ChatGPT Plus ($20/mo) recommended; Claude Pro or Gemini Advanced also work.

Paid ChatGPT Plus or equivalent LLM subscription

Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.

Freepik (Premium) subscription (1 month minimum)

<p>Working media professionals ready to add AI to their skillset. You might be new to AI but need professional-grade skills, not hobbyist tips.</p>

<h3>Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.</h3>

<h3>Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.</h3>

Learn directly from David Lerech

David Lerech

Courses

AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit

Lightning Lessons

How AI is Transforming Media Jobs and the Skills to Get Them

How AI Is Being Used on Real Media Productions Right Now