Ann Conway
Founder & CEO of Amplify, helping leading brands use AI to transform their work
About Amplify
I’m Ann Conway, founder of Amplify, a customer experience design consultancy that helps complex organizations translate deep research into strategy and growth. Over the past decade, I’ve led design research and innovation work with Fortune 500 brands — specializing in designing for customer loyalty and drive behaviors in the shopping journey.
In the past year, we've thoughtfully integrated AI into every step in our design process — from accelerating research ops to deepening our insights to improving our strategic storytelling.
The result has been incredible: put simply, we can produce more and better work. And more importantly, we haven't lost our role leading the process, our human judgment, or our professional rigor.
Courses
Multi-day, guided programs to get real results
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
What good AI-assisted synthesis actually looks like
Turn raw data into a journey map with Claude skills
Thinking With AI: Prepping for a Stakeholder Meeting
Beyond automation: How to think with AI
Build Your AI-Supported Research Process
Evaluate the quality and accuracy of AI insights
Services
Get direct, personalized support
How We Work: Building Shared AI Workflows
Define your team's AI-supported process, core skills, and standards to transform your work.
Book a free consultation
Thinking with AI: Group Coaching
Twice monthly hands-on coaching as you apply AI to your work.
Contact instructor
Resources
Tools and downloads
AI Insights Evaluation Toolkit
Apply 13 insight evaluation methods and develop a QA workflow
Get free skill
The AI-Supported Methods Playbook
Instructions for 23 AI-supported research, strategy and design methods
Get the playbook
The AI-Supported Research Process Template
A Figjam template to map your AI-supported process, including what AI does, what you do, and where it supports you.
Get free framework
Thinking with AI: Conversation Patterns Practice
A step by step exercise to practice three conversation patterns for AI augmentation.
Get the exercise